Business Profile Of Visitors To The ToolMash Exhibition

Find out more about the ToolMash exhibition target audience

The first International ToolMash Exhibition was held in October 2024. The new industry event was visited by 5600+ specialists . Let's take a closer look at who exactly visits the ToolMash exhibition.

What industry do the exhibition visitors work in?

The exhibition audience is made up of representatives of the construction, woodworking, automotive, metalworking and logistics industries. In 2024, the exhibition was visited by specialists from 56 regions of Russia and 11 countries .

The greatest interest in the products of the participants was shown by representatives of wholesale and retail trade - 23% . Also, the three key areas of activity of visitors included:

// Construction, renovation and design (17%)
// Retail trade (13%)
// Transport and communications (8%)

What positions do exhibition visitors hold?

Among ToolMash visitors , 65% hold a management position in their company. Due to the fact that the exhibition is visited by the top officials of the company, negotiations on cooperation are more effective. It should be noted that 22% of visitors have a budget of 50 million+ for purchasing products.

// Company Director/Owner (32%)
// Manager/Specialist (28%)
// Head of Department/Group (22%)
// Deputy Head (11%)
// Individual entrepreneur (7%)

What products are exhibition visitors interested in?

Participants presented their products in 14 thematic sectors . The audience showed interest in all sections of the exhibition, and the three most popular were:

// Power tools (64%)
// Hand tools (56%)
// Abrasive tools and materials (39%)

Connect with your target audience and join the ToolMash 2025 exhibition! The exhibition will be held on December 2–5, 2025 in Moscow, Crocus Expo IEC