How The Private Label Power Tool Market Is Developing

The development of the market for power tools under the companies’ own brands gives manufacturers the opportunity to declare themselves as suppliers

In the last few years, the market for private label goods of various brands and marketplaces has been actively developing. The market for tools is no exception. For example, the company "VseInstrumenty.ru" began selling goods under its own trademark (PTM) in 2015. The Inforce and Gigant brands were launched, under which hand tools, stepladders, accessories and other items are produced.

Marketplaces have not been left out either: since last year, you can order power tools on the Yandex Market platform, which the service released under its own Nocord brand. 7 types of Nocord screwdrivers and 3 types of angle grinders are available for order, which will allow you to choose a tool for any task.

In September 2023, Wildberries launched sales of power tools under its own brand RAZZ. The range includes 17 types of power tools, including welding machines, miter and circular saws, drills and hammer drills. The line is expected to expand by 30 items, including screwdrivers, levels, jigsaws and more. RAZZ products are manufactured according to individual Wildberries orders at contract manufacturing facilities in Russia and China.