What Business Tasks Are Being Solved At The ToolMash 2025 Exhibition

New clients, demonstration of new products, expansion of business geography - these and other opportunities are provided for participants of ToolMash 2025

A wide range of manual, electric and mechanical tools is in demand in many industries. In the conditions of growing competition, it is important for manufacturers and suppliers of equipment and tools to scale up, expand the base of potential customers and find new business partners.

The platform for implementing these and other business tasks is the new and promising ToolMash exhibition, which will be held from December 2 to 5 in Moscow, Crocus Expo IEC.

Let's consider what key business tasks participation in the exhibition will help to solve.

1. Promoting the company brand

The exhibition attracts the attention of thousands of specialists interested in purchasing tools for their business purposes and work. In 2024, the exhibition was visited by more than 5,600 people. Among the visitors are representatives of such companies as Rosneft, Aeroflot, Komus, VseInstrumenty.ru, Petrovich, PIK, Rehau, P&G and others.

2. Live communication with clients and partners

The exhibition format allows for a full presentation of products and equipment, direct communication with interested visitors and answering all their questions. According to statistics, 65% of visitors hold a management position in their company, which makes negotiations more effective.

3. Increase sales and expand sales geography

The premiere exhibition ToolMash 2024 was attended by specialists from 56 regions of Russia and 11 countries, which provides participants with an opportunity to expand the brand's presence. In addition, 22% of visitors have a purchasing budget of more than 50 million rubles.

4. Analysis of competitors and market trends

Participants will be able to study competitors’ offers, assess their strengths and weaknesses, and, if necessary, adjust the company’s marketing development plan.

5. New audience of the Woodex exhibition

The ToolMash exhibition will be held at the same venue as Woodex — the International Exhibition of Equipment, Materials and Components for the Woodworking and Furniture Industry. The synergy of the two projects will attract even more attention from interested audiences, thereby expanding the potential customer base.

The Woodex exhibition is visited by more than 8,000 industry professionals: manufacturers of furniture and wooden structures, representatives of logging and woodworking enterprises and equipment distributors. At the same time, 95% of professionals influence purchasing decisions based on the results of their visit.