What's happening in the Russian tool market: results of the first half of 2025
The Russian tool market demonstrated mixed performance in the first half of 2025. Despite current challenges, the industry continues to adapt to new conditions. The range of tools has also expanded significantly over the past few years: in 2024, nearly 900 brands were represented on the market (compared to 115 in 2021), and this figure continues to grow.
Key market trends in the first half of 2025
// The private label segment is growing . For example, in 2025, VseInstrumenti.ru launched a new private label of gardening equipment, generators, and cleaning equipment. In the first quarter of 2025, the share of private label and exclusive imports reached 13%. Hand tools, measuring tools, and tool consumables are also among the categories with the highest share of private label within the company.
// Demand for garden equipment . The garden equipment and tool market is estimated at 230 billion rubles. Wildberries representatives note that demand for small garden equipment—electric saws, lawn mowers, cultivators, and trimmers—has doubled in the spring. Buyers are also showing interest in battery-powered equipment.
// Hand tool export growth . The hand tool market is showing a trend of increasing volume and average contract prices for exports. Research by the ROIF EXPERT marketing agency shows that Russian hand tool exports increased by 8%. The market is forecast to continue growing positively through 2030. Wrenches and screwdrivers demonstrated the greatest positive growth.
// Demand for battery technology . More and more manufacturers are introducing new models of cordless tools. Garden equipment is also seeing a trend toward battery standardization. This means the same battery can be used for lawn mowers, trimmers, and other devices. This saves money and reduces environmental impact.
The future of the industry is unimaginable without the integration of smart technologies. Experts anticipate new power tools with built-in tool diagnostics, Bluetooth modules for advanced user functions, and app control. Compact solutions will also be in demand: manufacturers are focusing on ease of use and mobility. Miniature and lightweight models weighing up to 0.5 kg, as well as folding tools, are appearing on the market.
The DIY market also supports demand for power, hand, and painting tools. In 2024, sales of home improvement and home goods totaled 4.3 trillion rubles. According to Infoline, combined sales of the 10 largest DIY market players, excluding marketplaces, grew by 10.6% year-on-year. Wildberries representatives note that hand tool sales from January to March increased by 43% year-on-year.
13 ToolMash sections - from power tools to abrasives
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Sources: drive2.ru, interfax.ru, rg.ru, retail.ru, sostav.ru, white-point.ru, iz.ru, kommersant.ru, marketing.rbc.ru